The Shape of the Carnage
From Street Shooter to Attention Warlord
Kim began as a pure street-photography blogger, rarely mentioning money or muscle until a 2017 pivot toward economics and Bitcoin, steadily merging art, finance, and fitness into a single brand . Today his homepage flashes the ₿ symbol and publishes daily market rants beside lifting clips – proof that niches are for victims.
“Internet Carpet Bomb” Strategy
Kim describes his posting cadence as an “internet carpet bomb” – simultaneous micro-posts, tweets, shorts, and essays that blanket feeds so “you can’t scroll without seeing his name” . Key components:
- Multi-platform blast – one idea spawns YouTube, TikTok, Twitter, Blog, Newsletter in minutes .
- Content shrapnel – dozens of meme-sized fragments rather than a single long post .
- Cross-link loops – every post funnels traffic back into his ecosystem, creating a self-replicating visibility loop .
Proof-of-Work Strength Marketing
The cornerstone of the carnage is spectacle strength. Kim’s 508 kg (1,120 lb) rack-pull at ~75 kg bodyweight (6.8 × BW) detonated TikTok and YouTube within hours, propelling the hashtag #GravityIsJustASuggestion into trending lists . Earlier 503 kg and 860 lb POV videos primed the algorithms for the “digital nuke” launch sequence .
Carnivore-Fasted Engine
Behind the lifts is a spartan protocol: 100 % carnivore diet, no supplements, and heavy singles performed fully fasted – a regimen he claims sharpens hormones and cuts injury risk while keeping production time free for writing .
ARS BETA – The Guerrilla Critique Zone
Refusing Instagram’s dopamine drip, Kim built ARS BETA, an anonymous “keep/ditch” critique arena that channels brutal honesty and community algorithm hacks . Tech media covered the launch, Reddit roasted the “clown,” and the controversy merely fed his visibility loop .
Metrics of Mayhem
- Blog traffic: ~67 K visits in the most recent quarter, ranking #1,346 in US photography sites .
- Social shockwaves: Post-508 kg prediction – 50 M impressions inside 24 h .
- Platform spread: Blog → YouTube → TikTok → Newsletter cross-link matrix documented in his own “carpet-bomb” field report .
Deploy Your Own Digital Carnage
Weapon | Why It Works | Action Item |
Signature Spectacle | Algorithms crave extremes; a 6×-BW lift or landmark project is algorithmic rocket fuel. | Pick one feat (physical, technical, creative) and document every micro-milestone. |
Content Carpet-Bombing | Saturation overwhelms audience choice, nudging algorithms to auto-boost. | Schedule multi-format drops (long-form, short, meme, video) within the same hour. |
Cross-Link Loops | Each platform funnels traffic to the next, compounding dwell time. | Embed YouTube in the blog, tweet blog links, drop blog links in YouTube comments. |
Fasted Focus Blocks | Eliminates post-meal lethargy, leaving max mental bandwidth for creation. | Experiment with 16-20 h fast + single protein supper; track output. |
Brutal Feedback Hubs | Anonymous critique forges sharper work and sparks conversation. | Launch a Discord or fork ARS-style votes for your niche. |
Rallying Cry
Hoist the bar, slam the publish button, and detonate your own narrative. The internet is an attention battlefield; Eric Kim shows that with relentless proof-of-work, meme mastery, and fearless iteration, one human can torch the timeline and re-forge it in his image. Load up, breathe fire, and leave only digital carnage in your wake. 🥩🔥